This entire sequence is marketing at its finest using the age-old AIDA direct response marketing formula:Īttention: Tony grabs attention with his “Wheel of Life” quiz
Instead of selling, you’re given the option to “SPEAK TO A PERSONAL RESULTS SPECIALIST” about the “problems” you’ve just discovered and agitated through the quiz. Tony likes it 95% organic… just like his eggs.īut what most people don’t realize is that organic and paid traffic is only 39% of Tony’s total traffic. Which might make you wonder if you’ll get anything useful from reading how he markets himself.Īfter all, most of Tony’s traffic comes from his personal brand. Very few (if any) of us will ever hit the worldwide recognition, renown and success Tony has. He’s rubbed shoulders with and coached some impressive names – from former presidents like Bill Clinton, sports superstars like Andre Agassi, and billion dollar tech influencers like Salesforce CEO Marc Benioff.īut let’s be realistic.His loyal fans (happily) pay thousands just for the privilege of being in the same room as him for a few days.He’s sold 15 million copies of his books and 50 million copies of his audio programs worldwide.
He is one of the most well-known "why guys" and life coaches in the world.
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